Loyalty customer – get it right!
What makes a loyalty customer? You the business owner do… you who manages your business in a way that makes your customer the main focus of your efforts… with perhaps the exception of your focus on staff who actually provide that high level of service.
Why are Loyal Customers such an asset to your business? Read More…
How to Sell a Service to Customers
“Sell a service… I’m a XXXXX, what have I got to sell?”
So you have a service business and you are developing your print material. Now is the time to adjust your perception of what it is your business can offer your clients or customers… to make selling easier for you and more beneficial for them.
Here’s how to make a shift in your thinking…
How to Advertise… and what to avoid
So you want to run some print advertising, either in the newspaper or by means of flyers from your favourite printer…
So often the business owner gives the advertising department or local printer a few details and leaves it up to them to come up with a “pretty” advert or design. My best advice to you is… DON’T DO THAT… because the result is usually a waste of your money in terms of getting results! Read More…
Customer marketing… when and how
Customer Marketing tends to be the focus when things aren’t going too good in a business… is that your experience? Really though, it’s a bit late at that point and harder to achieve the desired results.
So when should customer marketing commence? ..Right at the concept stage of a business, and before any investment in bricks and mortar or equipment, stock, etc, takes place. Read More…
Customer experience can make or break your business.
Customer experience is hard to pin down because it is usually a product of individual perception based on previous happenings… So how is the customer experience you provide in your business regarded by your customers or clients?
For many, their first impression of your business is through the advertising or printed matter you have distributed. And remember… their perception is reality to them, and it is very difficult to change a person’s perception. Read More…