What makes a loyalty customer? You the business owner do… you who manages your business in a way that makes your customer the main focus of your efforts… with perhaps the exception of your focus on staff who actually provide that high level of service.
Why are Loyal Customers such an asset to your business?
Customer Marketing tends to be the focus when things aren’t going too good in a business… is that your experience? Really though, it’s a bit late at that point and harder to achieve the desired results.
So when should customer marketing commence? ..Right at the concept stage of a business, and before any investment in bricks and mortar or equipment, stock, etc, takes place.
Customer experience is hard to pin down because it is usually a product of individual perception based on previous happenings… So how is the customer experience you provide in your business regarded by your customers or clients?
For many, their first impression of your business is through the advertising or printed matter you have distributed. And remember… their perception is reality to them, and it is very difficult to change a person’s perception.
We all want an endless stream of customers desperate to do business with us… but where are they all, and how can we get more of them?
Have you ever worked out the cost of getting one new customer? You would likely be alarmed at just how much you have to invest to get one new pair of feet to cross your threshold to park their dollars in your cash register!
Customers can represent the highs and lows of your business day! How they react to you and how you react to their needs affects how often your cash register makes that beautiful ‘sale made’ sound.
In a perfect world business transactions would be oh so smooth and enjoyable… but this isn’t a perfect world, no more than you or your customers are perfect. Your role as the business owner is to smooth the path to your cash register at every opportunity.