Customer Acquisition… why you should keep at it, and then Nurture them!
We all want an endless stream of customers desperate to do business with us… but where are they all, and how can we get more of them?
Have you ever worked out the cost of getting one new customer? You would likely be alarmed at just how much you have to invest to get one new pair of feet to cross your threshold to park their dollars in your cash register! Read More…
Customers… a pleasure or pain?
Customers can represent the highs and lows of your business day! How they react to you and how you react to their needs affects how often your cash register makes that beautiful ‘sale made’ sound.
In a perfect world business transactions would be oh so smooth and enjoyable… but this isn’t a perfect world, no more than you or your customers are perfect. Your role as the business owner is to smooth the path to your cash register at every opportunity.