Business printing and stationery... the smart way to market your business

If you keep in mind that every part of your business has to be productive, then your business printing and stationery must be included also. Just as you don't (or shouldn't) have employees, equipment or stock sitting around wasting time, resources and money - your money - then make sure you keep your stationery and business printing in the productive category.

Make a clear list of what is necessary to create effective stationery for your business.

It's true that printed matter can serve to create and enhance the image of your business, but ask yourself if you can afford that luxury. To focus solely on your business image means that most, if not all, of the money you spend on the production and printing of your business printed materials is a cost and not the investment that would give you the most immediate benefit.

Turn the stationery you must have into an investment and marketing force in your business. Carefully think about what printed matter you have now, what else you should have, and how you can design it to be a powerful and productive marketing workforce.

To achieve the best possible result, enlist the skills and experience of an advertising copywriter and a top class printer. The writer will guide you as to what to write, and the printer will advise you on the best, most practical and cost effective means of putting it into print for you. The goal is to generate $$$$, not just pretty documents!

Have you got these areas covered?

Where in your business do you have the opportunity to market your business with printed material?

Here are some suggestions - you may have other specialised opportunities in addition…

Business correspondence in general
Reminder letters
Confirmation letters
Invoices and re-invoices
Promotional letters
Compliments and Thank You slips
Envelopes
Packing slips
Packaging labels and stickers
Periodical special offers
Business Cards - your universal workforce!

These are just the general areas, so I invite you to browse the index on the left to give you more ideas and opportunities that will suit your needs right now, and on into the future.

P.S.

As you know, the greater the quantity of an item you get printed the lower the unit cost. Consider printing a basic document in volume, and then over-printing smaller quantities of that document for special use when required.

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What you need to know about Business Printing