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Two colour business cards used to good effect in your business

When you want to add more visibility to your business cards you can add a second colour to the mix. This is especially helpful when you want to include a graphic or your logo, yet you still want to keep the overall look clean and easy to read.

With no apology I'll mention again that your decision should be complementary to the overall design of your business stationery package. Your goal is to provide an across the board identity, and your two colour business card should clearly contribute to that image.

Now you have made the decision to use a two colour design we can look at where your effort is to be directed. Where will you add the second colour, which element will utilise that colour and how will you position it on your business card?

It's a good time to review what you want your card to do for you. What result do you want to achieve when a client or prospect looks at your business card?

For example… do you want them to put it away just in case they need to contact you one day, someday?

No! I'm sure that's not your intention, but as you can imagine, that is the fate of many, if not most, business cards.

So somewhere on your card to need to design in your "call to action" for the client to pursue. Do you want them to phone you? Then tell then to do that on your business card, perhaps mentioning an incentive.

If you want them to visit your premises, then tell them to visit. "Come to our shop today to collect your free diamond ring."

A Business Card printed in two colours

Using two colour business cards to improve visibility.

Two colour business card in review

To the right we have an example of a two colour business card, so let's take a look and see what has been used in its design.

We need to respectfully remember that thought has gone into this design, and we should assume that it's working as the business wants. (It's a card I've had for around 10 years so may not be current anyway.)

The use of the first colour, black, contrasted with green works very well. Notice that additional variation has been added by reversing out some of the lettering along the bottom.

When we look at the type of business, we can see it is by nature, one where a buyer will personally attend. So the shop addresses are clearly given, along with their phone numbers.

The graphic is effective as white on green, along with details of what can be found when we visit the business. The additional reversed lettering works well on the bottom edge, with their guarantee and tells us that they buy and trade as well as sell items.

There is no printing on the reverse of this particular card, so an opportunity exists to provide more information and perhaps a call to action or an incentive to purchase.

Although cards can be overprinted at a later date, it is more economical to have your business cards printed both sides at the same time. You could even have the reverse printed with differing information to suit seasonal or other promotional messages. Then you are set up for some time ahead and don't have to mess around with small quantities of printing.

What could you do to improve your two colour business card?

What improvements do you think you can make to your business cards? These cards cost you money, so the faster and smarter you can use them to earn you money the better.

So in summary, if you decide to use two colours on your business cards, make sure the result fits your overall business theme, and the content of the card is designed to promote your business in a manner that encourages the generation of income… fast!

Thanks for reading. Please bookmark this page so you can refer back to it, and then enjoy looking around the rest of my site. I wish you a prosperous business future.


Table of Contents

One Colour Business Cards.
Business Cards don't necessarily need to be complicated. A single colour card could be ideal for your business. Just make sure it enhances your business and doesn't cheapen it.

Two Colour Business Cards.
Adding a second colour for more options. A two colour card allows you to include more of the personality of your business. Keep it clean and readable for best results.

Full Colour Business Cards.
With the full colour Business Card comes the need to use caution. Don't get carried away and produce a spectacular but overwhelming business card. Confusing and difficult to read is not your goal!

Photographic Business Cards.
Having your photographic image on your business card conveys a feeling of trust. We are naturally drawn to look at faces rather than other images. Adding an element of activity can also work well.

Die-Cut Business Cards.
Great when the shape of your Business Cards immediately conveys the identity of your business. These can be very effective, but consider where it will end up! You could have a problem if it doesn't fit in the usual card file.


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